WPP ScanGroup Plc

WPP-Scangroup Plc is a full-service creative transformation company and the largest marketing and communication group operating in Sub-Saharan Africa. The company operates a multi-agency model across multiple disciplines, comprising advertising agencies (Ogilvy Africa, SCANAD, JWT, BluePrint Marketing), media firms (GroupM, MediaCom Africa, Mindshare, MEC), public relations agencies (Ogilvy PR, H+K Strategies), market research (Millward Brown), specialty communications (Roundtrip, Geometry Global), and digital companies (OgilvyOne, Squad Digital, SCANAD Digital).

Originally incorporated in Kenya as Media Initiative East Africa Limited in January 1999, the company changed its name to Scangroup Limited in October 2005 and listed on the Nairobi Securities Exchange on August 29, 2006, becoming the only marketing services company listed on the exchange. In late 2013, Scangroup became a subsidiary of WPP and was renamed WPP-Scangroup Plc in June 2015.

The company has a presence in 25 countries across Sub-Saharan Africa, with majority-owned offices in Kenya, Ghana, Nigeria, Rwanda, South Africa, Tanzania, Uganda, and Zambia. WPP Group controls 50.10% of the issued share capital through its subsidiaries. The company employs over 1,200 people across its various organizations and specializes in advertising, media investment management, marketing research, public relations, digital advertising, and strategic communications.