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Ziidi Trader: Step-by-step guide for Kenyans to buy, sell shares via M-Pesa app

• Feb 11, 2026 • Elijah Ntongai • Tuko Tuko
Safaricom's Ziidi Trader.

President William Ruto speaking during the launch of the Safaricom's Ziidi Trader. The platform has been developed in partnership with the NSE. Photo: NSEPLC/E.Ntongai.

Ziidi Trader, integrated into M-PESA, enables Kenyans to buy and sell shares on the Nairobi Securities Exchange easily, democratizing capital market access.

Key Takeaways

  • Safaricom, in partnership with the Nairobi Securities Exchange (NSE), launched Ziidi Trader, a digital investment platform within the M-Pesa app.
  • Ziidi Trader enables over 30 million M-Pesa users to buy and sell listed shares and corporate bonds in real time with as little as one share.
  • The platform simplifies the investment process by eliminating the need for a separate Central Depository System (CDS) account and transaction fees for M-Pesa deposits/withdrawals.
  • Operating under Capital Markets Authority (CMA) regulation, Ziidi Trader aims to significantly increase retail participation in Kenya's stock market.
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