Ziidi drives record NSE trading as deal counts surge

Key Takeaways

• Safaricom's Ziidi Trader platform has driven a record surge in trading at the Nairobi Securities Exchange (NSE), pushing daily equity deal counts above 20,000 for three consecutive sessions.
• Ziidi accounts for approximately 59% of daily equity deals, primarily through small, retail-led trades, contributing about 4% to the total equity turnover.
• Despite the unprecedented increase in deal volumes, overall market liquidity has remained robust, with equity turnover exceeding KSh 1 billion for four straight sessions.
• The platform facilitates increased local participation by embedding share trading within M-Pesa, eliminating paperwork, and offering lower transaction costs through an omnibus custody arrangement.