Safaricom Launches Ziidi Trader To Enable Stock Trading Via M-PESA

Key Takeaways

• Safaricom has launched Ziidi Trader on its M-PESA platform, enabling Kenyans to buy and sell shares directly on the Nairobi Securities Exchange (NSE).
• This initiative expands M-PESA's role beyond mobile payments, positioning it as an integrated digital financial services platform for investments, savings, and credit.
• The new feature aims to significantly advance financial inclusion and broaden access to long-term wealth creation opportunities for a wider retail base.
• Ziidi Trader is built on a new cloud-native, AI-enabled M-PESA infrastructure and operates under the regulatory oversight of the Capital Markets Authority (CMA) with key market partners.
• Users can track portfolio performance, monitor listed company activity, and receive real-time market updates directly within the M-PESA app.