Mobile trading platform: Safaricom launches new M-Pesa feature
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Feb 10, 2026
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Japhet Ruto
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Tuko
Tuko
Safaricom launched Ziidi Trader on Tuesday, February 10. Photo: Peter Ndegwa.
Safaricom has officially launched Ziidi Trader, a new feature embedded directly in the M-PESA app that allows Kenyans to buy and sell shares listed on the NSE.
Key Takeaways
- Safaricom has launched Ziidi Trader, a new M-Pesa feature allowing users to buy and sell shares directly from their mobile phones via the M-Pesa app.
- The platform streamlines stock trading by exclusively using Kestrel Capital as the broker and eliminating the need for retail investors to create a separate Central Depository System (CDS) account.
- Launched by President William Ruto at the Nairobi Securities Exchange (NSE), Ziidi Trader aims to boost retail investor participation by making share trading more accessible, efficient, and anonymous.
- The innovation leverages existing M-Pesa KYC credentials and mobile money PINs for authorization, building on Safaricom's prior success in mobile bond trading since 2017.
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